Motion Graphic Ad
Meet Eugene
Animated hero ad introducing “Eugene,” the AI assistant inside SHOUT UGC Studio, showcasing its different use cases across the platform.
Year
2025
Industry
Creator Marketing
Client
SHOUT
Project Duration
3 weeks
Project Overview:
SHOUT launched a new AI assistant called Eugene within the UGC Studio platform - designed to help creators write briefs, generate ideas, refine scripts and speed up the content production workflow.
We needed a hero animation that would introduce Eugene in a fun, clear and platform-native way, showing how it fits naturally into the Studio rather than feeling like a bolt-on feature. The piece had to quickly communicate both personality and function within a short runtime.
Visual & Motion Direction:
The animation was built around SHOUT’s clean, modular UI, using bold typography, fluid transitions and playful micro-interactions that matched Eugene’s tone. Each use case - from AI brief generation to script support to idea prompts - needed to feel like a natural part of the platform.
I designed the motion to be light, responsive and friendly, giving Eugene an approachable presence without turning it into a full “character”. The goal was clarity first, personality second.
Technical Execution:
I recreated key sections of SHOUT UGC Studio’s interface inside After Effects to control timing, pacing and consistency across shots. Eugene’s interactions were animated through card expansions, input simulations, dynamic text reveals and modular UI elements. Smooth easing and subtle bounce curves helped give the AI a gentle, intelligent feel.
By building everything in modular components, I could rapidly iterate on feature order, visual emphasis and pacing as the team refined the assistant’s use cases.
Final Output:
The final “Meet Eugene” hero piece gives SHOUT a clean, engaging way to introduce their AI assistant across marketing, product pages and social channels. It quickly communicates what Eugene does, how it fits into the UGC Studio workflow, and why it matters for creators.
The animation blends product accuracy with energetic motion design, giving SHOUT a polished, platform-defining asset for their new AI feature.
Motion Graphic Ad
Meet Eugene
Animated hero ad introducing “Eugene,” the AI assistant inside SHOUT UGC Studio, showcasing its different use cases across the platform.
Year
2025
Industry
Creator Marketing
Client
SHOUT
Project Duration
3 weeks
Project Overview:
SHOUT launched a new AI assistant called Eugene within the UGC Studio platform - designed to help creators write briefs, generate ideas, refine scripts and speed up the content production workflow.
We needed a hero animation that would introduce Eugene in a fun, clear and platform-native way, showing how it fits naturally into the Studio rather than feeling like a bolt-on feature. The piece had to quickly communicate both personality and function within a short runtime.
Visual & Motion Direction:
The animation was built around SHOUT’s clean, modular UI, using bold typography, fluid transitions and playful micro-interactions that matched Eugene’s tone. Each use case - from AI brief generation to script support to idea prompts - needed to feel like a natural part of the platform.
I designed the motion to be light, responsive and friendly, giving Eugene an approachable presence without turning it into a full “character”. The goal was clarity first, personality second.
Technical Execution:
I recreated key sections of SHOUT UGC Studio’s interface inside After Effects to control timing, pacing and consistency across shots. Eugene’s interactions were animated through card expansions, input simulations, dynamic text reveals and modular UI elements. Smooth easing and subtle bounce curves helped give the AI a gentle, intelligent feel.
By building everything in modular components, I could rapidly iterate on feature order, visual emphasis and pacing as the team refined the assistant’s use cases.
Final Output:
The final “Meet Eugene” hero piece gives SHOUT a clean, engaging way to introduce their AI assistant across marketing, product pages and social channels. It quickly communicates what Eugene does, how it fits into the UGC Studio workflow, and why it matters for creators.
The animation blends product accuracy with energetic motion design, giving SHOUT a polished, platform-defining asset for their new AI feature.
Motion Graphic Ad
Meet Eugene
Animated hero ad introducing “Eugene,” the AI assistant inside SHOUT UGC Studio, showcasing its different use cases across the platform.
Year
2025
Industry
Creator Marketing
Client
SHOUT
Project Duration
3 weeks
Project Overview:
SHOUT launched a new AI assistant called Eugene within the UGC Studio platform - designed to help creators write briefs, generate ideas, refine scripts and speed up the content production workflow.
We needed a hero animation that would introduce Eugene in a fun, clear and platform-native way, showing how it fits naturally into the Studio rather than feeling like a bolt-on feature. The piece had to quickly communicate both personality and function within a short runtime.
Visual & Motion Direction:
The animation was built around SHOUT’s clean, modular UI, using bold typography, fluid transitions and playful micro-interactions that matched Eugene’s tone. Each use case - from AI brief generation to script support to idea prompts - needed to feel like a natural part of the platform.
I designed the motion to be light, responsive and friendly, giving Eugene an approachable presence without turning it into a full “character”. The goal was clarity first, personality second.
Technical Execution:
I recreated key sections of SHOUT UGC Studio’s interface inside After Effects to control timing, pacing and consistency across shots. Eugene’s interactions were animated through card expansions, input simulations, dynamic text reveals and modular UI elements. Smooth easing and subtle bounce curves helped give the AI a gentle, intelligent feel.
By building everything in modular components, I could rapidly iterate on feature order, visual emphasis and pacing as the team refined the assistant’s use cases.
Final Output:
The final “Meet Eugene” hero piece gives SHOUT a clean, engaging way to introduce their AI assistant across marketing, product pages and social channels. It quickly communicates what Eugene does, how it fits into the UGC Studio workflow, and why it matters for creators.
The animation blends product accuracy with energetic motion design, giving SHOUT a polished, platform-defining asset for their new AI feature.