UI Animation
GetViktor Launch Video
A 60-second product launch film built around a custom Slack UI, pairing fast-paced motion with classical music to communicate the breadth of the platform.
Year
2026
Industry
Tech
Client
GetViktor
Project Duration
60 seconds
Project Overview:
GetViktor needed a launch video that could do a lot quickly - introducing the product, demonstrating its range, and making an impression. The brief called for energy and ambition, so the piece was built around pace and contrast: a meticulously crafted Slack UI environment set against a classical score, letting the tension between the familiar and the unexpected carry the narrative.
Visual & Motion Direction:
The visual language centres on a custom-built Slack UI, designed from scratch to give the product a native, credible context. Motion is fast and deliberate - cuts timed to the music, with typography and interface elements driving rhythm rather than just illustrating it. The classical score was a conscious choice to elevate the material and separate it from typical SaaS launch content.
Technical Execution:
Built entirely in After Effects. The Slack UI environment was constructed as a bespoke design system with animated components - messages, notifications, workflows - choreographed to the musical phrasing. Timing and motion curves were tuned to sustain energy across the full minute without losing clarity.
Final Outcome:
Delivered as a launch asset for the GetViktor product release. The piece established a visual language for the brand's motion identity and demonstrated the potential of UI-driven storytelling for product marketing.
UI Animation
GetViktor Launch Video
A 60-second product launch film built around a custom Slack UI, pairing fast-paced motion with classical music to communicate the breadth of the platform.
Year
2026
Industry
Tech
Client
GetViktor
Project Duration
60 seconds
Project Overview:
GetViktor needed a launch video that could do a lot quickly - introducing the product, demonstrating its range, and making an impression. The brief called for energy and ambition, so the piece was built around pace and contrast: a meticulously crafted Slack UI environment set against a classical score, letting the tension between the familiar and the unexpected carry the narrative.
Visual & Motion Direction:
The visual language centres on a custom-built Slack UI, designed from scratch to give the product a native, credible context. Motion is fast and deliberate - cuts timed to the music, with typography and interface elements driving rhythm rather than just illustrating it. The classical score was a conscious choice to elevate the material and separate it from typical SaaS launch content.
Technical Execution:
Built entirely in After Effects. The Slack UI environment was constructed as a bespoke design system with animated components - messages, notifications, workflows - choreographed to the musical phrasing. Timing and motion curves were tuned to sustain energy across the full minute without losing clarity.
Final Outcome:
Delivered as a launch asset for the GetViktor product release. The piece established a visual language for the brand's motion identity and demonstrated the potential of UI-driven storytelling for product marketing.
UI Animation
GetViktor Launch Video
A 60-second product launch film built around a custom Slack UI, pairing fast-paced motion with classical music to communicate the breadth of the platform.
Year
2026
Industry
Tech
Client
GetViktor
Project Duration
60 seconds
Project Overview:
GetViktor needed a launch video that could do a lot quickly - introducing the product, demonstrating its range, and making an impression. The brief called for energy and ambition, so the piece was built around pace and contrast: a meticulously crafted Slack UI environment set against a classical score, letting the tension between the familiar and the unexpected carry the narrative.
Visual & Motion Direction:
The visual language centres on a custom-built Slack UI, designed from scratch to give the product a native, credible context. Motion is fast and deliberate - cuts timed to the music, with typography and interface elements driving rhythm rather than just illustrating it. The classical score was a conscious choice to elevate the material and separate it from typical SaaS launch content.
Technical Execution:
Built entirely in After Effects. The Slack UI environment was constructed as a bespoke design system with animated components - messages, notifications, workflows - choreographed to the musical phrasing. Timing and motion curves were tuned to sustain energy across the full minute without losing clarity.
Final Outcome:
Delivered as a launch asset for the GetViktor product release. The piece established a visual language for the brand's motion identity and demonstrated the potential of UI-driven storytelling for product marketing.