App Promotion
FELLAS LOADED
A fast, UI-driven promo for Fellas Loaded, combining motion graphics and app simulation to introduce the platform’s features with clarity and energy.
Year
2025
Industry
Podcast Production Company
Client
Fellas Loaded
Project Duration
2 weeks
Project Overview:
Fellas Loaded needed a clean, modern promo that showcased their app in a way that felt fast, polished and product-led. They wanted something that didn’t rely on generic UGC or hype edits - the piece had to communicate what the app actually does while staying visually sharp.
My role was to build a UI-driven narrative using motion design, app simulation, and tight editing to create a launch piece that felt premium, clear and instantly understandable.
Motion & Design Approach:
I built the visual language around simple, purposeful movement. Every animation - from screen transitions to button interactions - was designed to reflect how the real product behaves. Instead of over-stylised motion, I kept the UI elements crisp, structured and easy to follow.
Typography, spacing, and app layering were all treated with a minimalist approach so the viewer’s eye always knew where to look. This gave the promo a clean rhythm without ever feeling chaotic.
Technical Execution:
The entire piece was constructed in After Effects using a combination of recreated UI components and simulated screen captures. I built modular sections that could be rearranged or re-timed quickly depending on what features the team wanted to highlight.
The animation focused on clarity over complexity - smooth transitions, subtle easing, and motion that matched real device behaviour. This kept the promo grounded in the product, while still feeling dynamic.
Final Outcome:
The final video delivered a clear, concise walkthrough of the app that felt premium without being over-designed. Fellas Loaded now had a versatile asset to showcase the app: something they could use across social, their website, and paid advertising.
The piece helped establish the app’s identity and communicated its core offering in under a minute - clean, structured, and visually confident. Exactly the vibe the brand needed.
App Promotion
FELLAS LOADED
A fast, UI-driven promo for Fellas Loaded, combining motion graphics and app simulation to introduce the platform’s features with clarity and energy.
Year
2025
Industry
Podcast Production Company
Client
Fellas Loaded
Project Duration
2 weeks
Project Overview:
Fellas Loaded needed a clean, modern promo that showcased their app in a way that felt fast, polished and product-led. They wanted something that didn’t rely on generic UGC or hype edits - the piece had to communicate what the app actually does while staying visually sharp.
My role was to build a UI-driven narrative using motion design, app simulation, and tight editing to create a launch piece that felt premium, clear and instantly understandable.
Motion & Design Approach:
I built the visual language around simple, purposeful movement. Every animation - from screen transitions to button interactions - was designed to reflect how the real product behaves. Instead of over-stylised motion, I kept the UI elements crisp, structured and easy to follow.
Typography, spacing, and app layering were all treated with a minimalist approach so the viewer’s eye always knew where to look. This gave the promo a clean rhythm without ever feeling chaotic.
Technical Execution:
The entire piece was constructed in After Effects using a combination of recreated UI components and simulated screen captures. I built modular sections that could be rearranged or re-timed quickly depending on what features the team wanted to highlight.
The animation focused on clarity over complexity - smooth transitions, subtle easing, and motion that matched real device behaviour. This kept the promo grounded in the product, while still feeling dynamic.
Final Outcome:
The final video delivered a clear, concise walkthrough of the app that felt premium without being over-designed. Fellas Loaded now had a versatile asset to showcase the app: something they could use across social, their website, and paid advertising.
The piece helped establish the app’s identity and communicated its core offering in under a minute - clean, structured, and visually confident. Exactly the vibe the brand needed.
App Promotion
FELLAS LOADED
A fast, UI-driven promo for Fellas Loaded, combining motion graphics and app simulation to introduce the platform’s features with clarity and energy.
Year
2025
Industry
Podcast Production Company
Client
Fellas Loaded
Project Duration
2 weeks
Project Overview:
Fellas Loaded needed a clean, modern promo that showcased their app in a way that felt fast, polished and product-led. They wanted something that didn’t rely on generic UGC or hype edits - the piece had to communicate what the app actually does while staying visually sharp.
My role was to build a UI-driven narrative using motion design, app simulation, and tight editing to create a launch piece that felt premium, clear and instantly understandable.
Motion & Design Approach:
I built the visual language around simple, purposeful movement. Every animation - from screen transitions to button interactions - was designed to reflect how the real product behaves. Instead of over-stylised motion, I kept the UI elements crisp, structured and easy to follow.
Typography, spacing, and app layering were all treated with a minimalist approach so the viewer’s eye always knew where to look. This gave the promo a clean rhythm without ever feeling chaotic.
Technical Execution:
The entire piece was constructed in After Effects using a combination of recreated UI components and simulated screen captures. I built modular sections that could be rearranged or re-timed quickly depending on what features the team wanted to highlight.
The animation focused on clarity over complexity - smooth transitions, subtle easing, and motion that matched real device behaviour. This kept the promo grounded in the product, while still feeling dynamic.
Final Outcome:
The final video delivered a clear, concise walkthrough of the app that felt premium without being over-designed. Fellas Loaded now had a versatile asset to showcase the app: something they could use across social, their website, and paid advertising.
The piece helped establish the app’s identity and communicated its core offering in under a minute - clean, structured, and visually confident. Exactly the vibe the brand needed.